Revitalize the brand and redesign the website to enhance user experience, foster community engagement, and expand their digital presence through social media and YouTube.
Family Legacy Stories had been dedicated to helping people share and preserve their family histories and stories. Despite its valuable service, the existing brand and website had become outdated and were not optimized for user engagement or mobile use.
- Created a modern and engaging brand identity.
- Designed a responsive, user-friendly website.
- Developed a comprehensive social media strategy.
- Launched a YouTube channel to extend reach and engagement.
Market Analysis: We researched trends in the genealogy and family history market, noting a growing interest in digital storytelling and online community building.
Target Audience: We identified families, genealogists, and history enthusiasts who valued preserving and sharing family stories.
Competitor Analysis: We studied competitors like Ancestry, MyHeritage, and StoryWorth to identify strengths and gaps in their branding and digital strategies.
Market Analysis: Increasing use of digital platforms for genealogy and family history.
Target Audience: Increasing use of digital platforms for genealogy and family history.
Competitor Analysis: We studied competitors like Ancestry, MyHeritage, and StoryWorth to identify strengths and gaps in their branding and digital strategies.Increasing use of digital platforms for genealogy and family history.
Objective:Created a unique and engaging brand identity.
Brand Name: We retained Family Legacy Stories due to its descriptive and meaningful name.
Logo Design: We developed a warm, inviting logo featuring a family tree with interconnected branches and roots symbolizing stories and legacy.
Tagline:“Writing your family legacy story, one page at a time.” - Highlighted the dual purpose of preservation and sharing.
Color Palette:We chose earthy tones (green, brown, gold) to evoke a sense of heritage and warmth.
Brand Voice:We established a warm, inviting, and nostalgic tone to resonate with families and history enthusiasts.
- A stylized book with a leaf in the middle to represent family connections and stories.
- Color scheme: Green (growth, life), brown (roots, heritage), and gold (value, legacy).
Objective: Designed a responsive, user-friendly website that enhanced the sharing of family stories.
Design and Development: User Experience (UX): We conducted user testing to understand pain points and preferences. We simplified navigation and enhanced the story submission and browsing experience.
User Interface (UI): We designed a clean, visually appealing interface with intuitive navigation, incorporating the new brand colors and logo.
Content Strategy: We developed clear, engaging content to guide users on how to share and discover stories.
Responsive Design: We ensured the website was fully responsive, providing an optimal experience on mobile and tablet devices.
SEO Optimization: We implemented SEO best practices to improve search engine rankings.
Objective: A user-friendly interface for uploading and organizing family stories, photos, and videos.
Community Forums: A space for users to share experiences, tips, and connect with others.
Resource Library: Articles, guides, and tutorials on preserving family history and storytelling.
Facebook: We created a community page for sharing user stories, company updates, and interactive content like polls and Q&A sessions.
Community Forums: We shared visual content such as historical photos, family stories, and behind-the-scenes content, using hashtags like #FamilyLegacy and #ShareYourStory.
Storytelling Series: We created a series of videos where users shared their family stories and historical discoveries.
How-To Guides: We produced tutorials on researching family history, preserving photos, and using the website’s features.
Channel Branding: We designed a cohesive look with the new logo, colors, and engaging thumbnails.
Content Schedule: We posted new videos bi-weekly, ensuring consistent and fresh content.
Promotion: We promoted the channel through social media .
The rebranding and web redesign of Family Legacy Stories successfully revitalized the platform, enhancing user experience and engagement. The new brand identity, responsive website, and comprehensive digital strategy, including social media and YouTube, significantly boosted the platform's reach and user participation. The project’s success was reflected in increased traffic, higher conversion rates, and stronger community engagement.
