Revitalize the brand and website to better reflect the company's growth, improve user experience, and enhance market positioning.
Agilitech is a new tech recruiting business. Despite their demand in the market, their brand and website had become outdated and did not effectively communicate their expertise or appeal to their target audience.
Goals:
- Updated the brand identity to reflect the company's modern, innovative approach.
- Redesigned the website to improve user experience, functionality, and conversion rates.
- Enhanced brand recognition and market positioning.
Objective: Understand the current market, target audience, and competitors.
Market Analysis: We researched trends in tech recruitment, identifying the increasing demand for specialized tech talent and the growing use of digital platforms for job searching.
Target Audience: We identified tech companies seeking talent and tech professionals looking for job opportunities.
Competitor Analysis: We studied competitors like Hired, Stack Overflow Jobs, and Indeed to understand their strengths and weaknesses in branding and web presence.
Market Trends: Increasing importance of employer branding and candidate experience.
Target Demographics:Tech companies value efficiency and precision in recruitment; tech professionals seek transparent and engaging platforms.
Competitor Gaps: Many competitors lacked personalized user experiences and engaging brand identities.
Objective: Create a modern and appealing brand identity that resonates with the target audience.
Brand Name: Retained Agilitech due to existing brand equity.
Logo Design: Developed a modern, dynamic logo symbolizing connectivity and innovation.
Tagline: “Connecting Innovation with Talent” - Emphasized the company’s role in linking innovative tech companies with top talent.
Color Palette: Chose a vibrant color scheme with tech-oriented colors like blue and green to convey trust and innovation.
Brand Voice:Established a professional yet approachable voice to appeal to both companies and job seekers.
Logo Concept:
- A stylized network node symbolizing connections.
- Color scheme: Blue (trust, professionalism), green (growth, innovation).
Objective: Continuously improve the brand and website based on user feedback.
Surveys and Reviews:Collected feedback through online surveys and reviews.
User Testing:Conducted periodic user testing sessions to identify areas for improvement.
Continuous Improvement: Made iterative updates to the website and brand assets based on feedback.
The rebranding and web redesign of Agilitech successfully revitalized the company's image, improved user experience, and strengthened market positioning.
*Stay tuned to see the final product online.
Are you ready to elevate your business to new heights? Whether you need a captivating website, a strong brand identity, or a comprehensive marketing strategy, I am here to help you achieve your goals.
